Daan Roosegaarde is an artist based in Rotterdam known for interactive designs. He and his team of designers and engineers form Studio Roosegaarde. “The studio creates interactive designs that explore the dynamic relation between people, technology and space.”
His work on highways likely started with one idea and then others emerged and cascaded as exploring possibilities in this design space continued. The ideas cross domains from highway design, automotive, lighting, to energy conservation and more. It demonstrates an interesting reframing of problems in the transportation environment, how some concepts are still emerging from the lab or prototype stage, and testing against requirements including safety and cost for long-term feasibility.